Trends 

Trends in Holland 2000

This page provides you with breef information about trend forecasts in 2000 done by  magazines and trend watchers.  
Many trend watchers think the coming years the color blue will be very important. 40 % of the Dutch have blue as favorite color. Blue is the color of the see, of the air, of rest, loyalty and coolness. If we talk about blue we can think on many color tones like: cobalt blue, heaven blue, Kings blue, blue gray, blue violet, purple blue, marine blue, turquoise.

Trends according the magazine Elle Wonen in 2000

Essentials are:
Technology in connection and harmony with nature.
Multi colors.
Fabrics with motives and patterns.
Spiritualism, eco and bio.

Trend; Primitive, ethnic and folk.
Trend; Follow your own creativity.

Trends are out. Many people want to have more free time. People also want have more space. They see the coming of living groups. Biological becomes more important as well people ask for more quality.

Trends become more general and a larger group of people will follow trends. People want more identity. Nature, countryside and romantic trends will stay. Also the colonial trend becomes more important. Fabrics with a print in nice happy colors.

Trend setting values are space, rest and relaxation. Space stand for technical renewing and other material. Influences of the great religions we find in the designs.

Dutch flower council, trend books and the Impuls team VBW (Dutch florist association)

Winter trends 99-2000
For the enjoyable taste group the design has a more classic direction and is not very extreme.
For the modern taste group the design and combination is more stylistic and contemporary. The use of rubber, smoke glass belongs to it.
Hand tied bouquets wrapped in a big leave.
The use of frames of branches.
Green leaves as basic form.

Red decadence
Warmth, luxury and profusion
Red combinations with a touch of pink, or with extension to dark purple.
Green often is a rest point.
Mono bouquets stay popular.

Colored gray
Subdued, gray and clear gray nuances and pastels.
Grey in many tints and tones and in relation with pink, violet, white and green.

Themes for 2000 are:

1. Spring: modern Romance.
2. Summer: highlights.
3. Autumn: harvest Mix.
4. Winter: soft Snow.

Modern romance
Nostalgia goes together with a feeling of uncertainty and optimism. Colors are pastels from pink to white. The design is high of low, but especially it is transparent and weedy. There is less green in the arrangements.

Highlights
Optimism, clearness and a clear design come together in an expression of spirit of live, and vitalisme. Colors in soft white together with yellow tints. The design is divers, open and there is not much green in the arrangements. We see the use of many soft white branches, grasses and corn.

Harvest mix
The harvest gives us a feeling of nature ness and authenticity. Colors are brown, red and purple. The design is full, compact, wild, robust, bushy and or prickly. There is a choice in mixing of grouping. Typically autumn materials are the main elements.

Soft snow
Essential are contrasts between light and the play with light. White and colored gray tints are filled with blue tints. The design is based on all around compact bouquets with straight bundles inside. Grey-green leaves play a leading role, completed or alternated with shiny leaves. Also we see bouquets only made of leaves and just a single flower.

Trends expected by EFSA (European Floral Suppliers Association

Trends for the spring and summer of 2000.
Soft hearted
The design is based on romantic feeling and en shows us combinations of simple and classic form.
Colors are light-yellow, light-green, accents of soft pink and violet.
Dessins are characterized by baroque elements, gold and silver, powder coating and floral motives.
Materials are fragile, transparent, clear glass, wool, silk, velour, and light wood and shiny and mat ceramic.
Fresh air
Design shows us simple basic forms.
Colors are cold or warm, completed with light yellow accents.
Dessins have rough weavings and simple geometric dessins.
Summer leaves
Design is based on modern geometric elements and simple romantic forms.
Colors are green, grass green, olive-green, together with white, crème and light gray. There are accents of pastels in purple and dark green and eventually in light blue.
Dessins have structures as square motives and there are floral motives.
The materials are natural, linen, cotton, shiny and mat ceramic, glass, and painted wood. Grey wood and plastics.
Material touch The design is simple and sober, sometimes elegant.
Colors are mainly gray and violet, but also crème and beige. Accents with dark color tints.
Dessins are mainly rough and show material structures, like weavings, color stripes and geometric forms.
Material is a large collection on light and dark wood, white, mixed, vilt, mat or shiny ceramic, stone, mat and shine.

Color trends, Aad van Uffelen

Color in general has more interest. Also more exiting color combinations we see more often. Important is the influence of living white, introduced since 1980. The influence of interior designers like Jan de Bouvrie became more important.  These days we see many different white colors in tones and ageing tints. Besides the most seen monochromatic ton sur ton we see also more contrasting color combinations. This is because color always is connected on the personal feeling and emotion. The individual use in color becomes more important. People choose for a personal style in color in harmony with their life style. Besides this we see also more gray color tones and tints. New color combinations often are focused on surprising effects and create an own atmosphere. Sources of inspiration stay nature, culture and the personal feeling. Nice is to see that strange become more normal. Undoubtedly is the role of magazines in interior, florist magazines and ladies magazines an important role in the personal color choice. The fact if colors are obtainable in fashion, paint and flowers determine the possibilities. A few popular colors are: old white, gray, lilac and lavender-blue, eventually combined with pink or white tints, warm orange and yellow, terra, powerful brown, earth colors in ochre, sensitive greens, ice blue, tints with an old texture.
Combinations of: green-blue, lilac-yellow, lilac-purple,  orange-yellow, yellow-blue, gray tints with ageing grays, green combinations, color full festive combinations, transparent white-yellow combinations, symbolic colors and combinations in a play with gray ageing side tints of other colors. 

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Last update of this page 23.05.2004