Trends 

Trends in Holland 2001

This page provides you with brief information about Dutch and some European trend forecasts in 2001 done by  magazines and trend watchers. There are this year many possibilities and directions, too many to write about all of them. There is an overlap between the different trend watchers, but many different trend names cover about the same idea's. Because of this it is just as the past few years not easy to make it practical. Best is to choose what is suitable for your own situation.

Trends according the Dutch Interior institute

For 2001 they give following developments:

Sensual space
Straight forms and shining materials, colored glass, wood veneer and metallic. Warm tempting colors such as cognac. Classical elements from the 7ties return, but also glitters and luxury, but no gaudy exuberance.

Inner space
Comfortable living with natural materials such as felt, fur, skin, grass and linen. Constructions are emphasized. Monochromatic give us a restful element. Green is the trendy color and eco plays also an important role.

Urban space
Modern sculptures and contrasting design with straight forms, metal and leather. Warm tints such as kaki, bordeaux and blue. The whole stays minimal.

Cyber space
Essential starting point are the years 60 with a futuristic design, but with modern materials. Contrasting colors in a strong contrast. Classical design returns. It is a mix of the past and the future.

Trends according the Dutch magazine Elle Wonen 

Elle Wonen expect seven trends for the year 2001, they are:

Raw and pure
A trend based on the artless unaffected. Nature, handicraft, raw forms as an tribute to the earthly. Knitting, braiding, weaving, knotting and other old techniques are the essence. Materials are natural, felt is an eye catching material.

Fun design
This trend looks like a bit funny. It may be nice, funny, eye caching, special, free and different.  It can serve as an accent in a interior.

Tropical speed
Natural materials such as raw stone and wood are the essentials of this trend. Flagstones, an open fire cactus and Monstera, but also Platycerium, Agave, Aloe and banana.

Western Zen
Zen stand for rest and patience All excess is disappeared. Only sub tile beauty stays. Zen is based on natural materials, earth tints, soft white, gray and natural.

Nomad  life
The essence of this  trend is nature and natural materials. Textile and materials which are used for centuries to warm ourselves and to surround. Felt, wool, knitting and weavings. The colors are natural. Everything is soft and beautiful.

Villa Rivièra
Elegance, ironwork, technical forms and terrazzo patio's. Pastel colors mother of pearl, white and friendly neutral colors, covered with a powdery perfume.

Wood construction
The years 50 (1950) are the  source of inspiration for this trend. Beautiful, simple en elegant design made of wood, board materials and massive wood play together the game. The connections are an important element in the design. Nice forms without sharp corners and narrow elegant paws, an tribute to the beautiful design of the period around 1950.

Dutch flower council and the Impulsteam VBW

Summer 2001: Sensuality 
The atmosphere must be female and sensual and sometimes have an unashamed  power. Intensive red tints and textures let us think on skin. Materials such as leather fit well.
Colors: red tints, from soft pink skin colors till a dark red.
Material: smooth, paintwork, glass, satin, till leather, latex, paraffin and polyester.
Pattern: geometric, organic or suggestive forms.
Forms: geometric forms, filled organic forms, romantic or straight. The soft will alternate with the straight and smooth. There are transparent lookthroughs and structures, twined,  tortuous, and filled forms. Lines are powerful, tempting and sensual. The scent of perfume can add an extra value. 

Winter 2001: Byzantine
An excess of decoration and color becomes most important. This means materials with a strong and eye catching pattern. Sources comes from Asian countries as Turkey and Mongolian. The purpose is to use the own creativity to create a suitable atmosphere.  
Colors:  warm colors in monochromatic or totally mixed. Deep blue, ochre, violet and pink and the use of gold colors.
Material: the best choice are materials with an old look and weather-beaten. Luxury materials in gold and bronze. Materials are gilded and decorated with beads, fur, sequin, silk and broidery. Colored and worked glass and crystal.
Pattern: broidery, sequin, beads, decorations, riche excessive patterns, often in a structure of layers or broidery, the use of ribbon, cord and small mirrors.
Forms: based on forms and ornaments of the East. Ovals and globe forms. There is an abundance on decoration. there is also the use of riche materials, fruits onion forms, exotic flowers, combinations of large and small flowers. Arrangements can have a broidery pattern or a structure of layers.

Trends according Burg Consultancy

Winter 2000: Glow
Glow is a rich atmosphere with colors red and purple in combination with gold. It gives a feeling of luxury and nostalgia. In general we use many decorative elements in the flower arrangements.
Colors: warm red till purple tints in combination with green.
Forms: round forms and wreath are perfect of this theme. You can use different shapes in this trend.
Materials: shiny in contrast with mat and dim. The use of ribbon, wire, beads, glitters, glass balls. Felt, copper and wax forms give good combinations in harmony with warm colored roses, berries, Gloriosa and Hypericum. But also Anthurium and Hydrangea, Protea, Skimmia and peppers. Around the rose stems you can tape ribbon or decorative plastic. In the hart of the rose you can put a glass ball or a pearl pin. Also candles are perfect for this theme. Glue spray can be a base to glue glitter.

Spring 2001: Growing together
This image of spring must give a family feeling. It is an atmosphere with a childish appearance. The saturated mixed colors are placed in containers and have an open character. It looks happy and a bit weedy. It is a trend which needs an own space.
Colors: we see a base and many strong colors. Saturated colors play together with weak pastel tints. We do not use a lot of green foliage.
Forms: straight and organic forms, often in combination. The whole looks a bit weedy, but must show rest. The forms bend to each other and cross.
Materials: containers with a strong color, spring flowers, but also Dendranthema, Gerbera, Ranunculus, Mimosa and Hippeastrum.

Summer 2001: Sensuality
A trend with a aura of brutal unashamed, but in the same time have a prudish character. Because of this the red till black colors and saturated colors are important. It is a female trend.
Colors: red, black and warm-green, but also aubergine and purple tints.
Forms: alternating geometric and organic forms. The design must show femininity, roundness and saturation. Lines must move and not fragile. A mass and a mass-line form are possible. Curling can stand against straight.
Materials: alternating materials between soft velvet and shining as paintwork.

Autumn 2001: landscape
Colors: green, gray and brown, often in combination. Also we see combinations with orange, ochre, yellow, gold and dark-brown.
Forms: natural forms, sometimes in combination with a design vase or container. Forms are alternated between straight and natural.
Materials: metal vases, strokable containers and natural plaits. Many use of grasses and spontaneous materials from nature. Material may look weather-beaten and have a natural form.
Flower arrangements look like on a landscape and show a vegetative character. Although it often looks like decorative. A change between straight and natural forms.

Winter 2001: Byzantine
The inspiration find its roots in the Eastern cultures from Turkey till Mongolia. It is a decorative style in warm colors.
Colors: warm red, orange-yellow, purple, gold and bronze, sometimes in combination with blue. 
Forms: luxury materials, with an eastern atmosphere. Ornaments and decorative patterns. Glass and crystal and ceramic with special glaze.
The flower arrangements are overdoing with a basis shape as an onion. Contrast between weedy and restful forms and colors.
Materials: luxury materials, often decorative. Flowers with a rich external, fruits.

Trends according EFSA (European Floral Suppliers Association)

The trends for spring and summer 2001 are based on four style groups.

Spring Poem
Color: white with gray, together with pastel tints.
Pattern: natural pattern in stripe and diamond and also in mille fleur. 
Materials: rib-, and sand structures. Rough and painted wood, weather-beaten, and painted metal but also glass and natural textile.
Form: mainly natural county look, but also romantic forms.

Eastern Blooming
Color: neutrals in light and dark, but also light blue and green as an accent.
Pattern: floral patterns Eastern orientated satin bindings and Jacquard motives.
Material: natural materials, stones and bark.
Form: elegant and natural forms, Eastern look, but also romantic natural country shapes.

Fantasy Island
Color: exotic and fresh colors with white as most important one. Orange and warm-yellow can serve as accent.
Pattern: large plant-, and flower motives, stripe patterns. 
Materials: natural materials as bamboo and cane ware. Smooth verities of wood, often in a nice color, but also shiny metal jute and canvas.
Form: above all geometric forms with a natural look.

Sunny Contrast
Color: white is the basic color, combined with a warm-yellow. Accents via yellow-green and dark-brown.
Pattern: waffle binding and woven structures. Cane ware and wood grain.
Materials: Paintwork and fine materials, bright smooth and mat ceramic, reed and natural materials such as felt, jute and cotton.
Form: geometric forms but also natural forms.

Trends according Nelly Rodi

The Paris style company Rodi expects a change, She sees as coming trends or movements next directions and she expects that design will have a come back. Also she expect many contrasts:

Geometric
This is a trend with a young face. It shows us simple forms and geometrical forms such as circle, square and triangle. The sharp edges of the corners are gone.
The use of rubber and transparent material. Painted metal, flower patterns and simple graphical forms.
The colors are mostly pastel-gray in combination with neutral colors and black.
Plants and flowers: cactus and succulents and old fashion species.

Organics
Nature is the central element, but in a specific contemporary town interpretation. The modern, symbolic and spiritual becomes more important. Influences are from the East, but in a modern way translated.
The materials are above all soft, natural look like sorts of wood with the raw gnarls still in it. Also velvet, silk and satin, but also copper and albast. There is a use of grasses, plant stems, weed, tropical liane and so on.
Colors we see in two directions. The warm with cognac, amber, red, aubergine and more of these. Besides it there are green tints, from the dark green till the light playful ones.

Remix
This is a direction which on a spontaneous way different trends and directions combines. Eastern influences, but also kitsch and classical elements. They play in many ways together. 
Materials are mainly paint, patterns with stripes in all kind of patterns.
Colors are mixed, neutral or just colorful.

Entremix
An exclusive trend with a mix of eastern influences. 
Materials are precious, luxury and shiny. They are like velvet like or leather and without doubt very special.
Forms are often graphical, but also full and rich.
Colors are mostly red, black, bordeaux, turquoise, but also silver, white and gray and of course some green such as the light green with an irised character. Further on many covered saturated tints.

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Last update of this page 23.05.2004