Trends
Trends in Holland 2002
This page provides you with brief information about Dutch and some
European trend forecasts in 2002 done by magazines and trend
watchers. There are this year many possibilities and directions, too
many to write about all of them. There is again an overlap between
the different trend watchers, but many different trend names cover about
the same idea's. Because of this it is just as the past few years not easy
to make it practical. Best is to choose what is suitable for your own
situation.
The Dutch flower council present following trends for 2002
Spring 2002: Fresh folklore
|
A trend inspired from the period 1950-1960. European folklore is the main
element. This means folklore motives are combined with rough natural
materials. |
| Colors |
The base are gray pastel tints and neutral
colors, together with white and eventually also red and dark colors. |
| Materials |
Natural, wood, shiny, rough or painted, colored
glass, shiny ceramic, rope, leather and linen. Also shiny
materials as Formica, metal and chrome, plastics and lace.
Containers look like folkloristic or retro. |
| Dessins |
Folkloristic motives, lace prints, stripe
dessins, diamond shape and embroidery prints. |
| Forms |
Elegance shapes based on retro design. |
| Flower arrangements |
A fresh character with folklore feeling.
Compact shapes with a pattern as embroidery pattern. a feeling of a
collection is also possible. The color pattern is essential. |
| Flowers: |
Asparagus, Anemone, Chamelaucium, Tulipa,
Ranunculus, Iris, Hippeastrum. |
Summer 2002: Re-create
|
A trend based on the own creativity. A personal feeling in the
arrangement. |
| Colors |
Mixed colors from pure till filthy. |
| Materials |
A mix of materials. The unexpected combination.
Containers can be different, based on color or retro. |
| Dessins |
Stripe dessins, tie & dye, degrade and spot
dessins. |
| Forms |
Different. |
| Flower arrangements |
Design is spontaneous and have unexpected choice of
materials. |
| Flowers: |
Anthirrhinum, Dianthus, Delphinium, Gerbera, Gloriosa,
Phlox en Zinnia. |
Autumn 2002: Rhythm de luxe
|
A trend with luxury and glamour. Design and luxury a bit decadent. Based
on the time around 1970 -1980. Retro style with a sub tile overdo. |
| Colors |
Orange in several tints, brown, bronze and gold.
Contrast between black, white and gray. |
| Materials |
Shiny materials in ceramic, copper, bronze and
precious metals. Glass, plastics, Plexiglas, veneer, leather and
skai, fur. Essential are the metallic effects. |
| Dessins |
Period around 1970 dessins, diamond shapes, graphic dessins
and reptile prints. |
| Forms |
Organic and geometric shapes in a rhythmic design. |
| Flower arrangements |
Arrangements wit a lot of contrast, often warm and
could colors. Fresh combinations, often wit some white in it.
Arrangements are compact, high and low. Rhythm is essential.
Geometric design. |
| Flowers: |
Anthurium,
Chrysanthemum, Dahlia, Hypericum, Leucospermum, Strelitzia, Lilium. |
Winter 2002: Nature's jewels
|
A trend based on nature. Natural elements are combined with luxury. It is
a play of hiding and striking, of luxury and rough, of decoration and camouflage. |
| Colors |
Natural brown-gray and green tints, decorated with
strong colors, eventually also a metallic shine. |
| Materials |
Natural materials, leather, wood and veneer, branches
and stump. Colored glass, beads, decorative materials such ass
paillet and feathers. Fur, wool, felt, rough ceramic. |
| Dessins |
Reptile dessins, bijouterie and embroidery of beads
and spangles. |
| Forms |
The shape is secondary to materials and color.
Birds nest shapes and egg shapes. Low arrangements. |
| Flower arrangements |
Round and oval shapes. Low and horizontal nest
shapes, wreath, biedermeiers. The use of rough materials. Containers
often are not visible. The use of egg shaped shiny vases or in
a natural pattern. The basic color is brown-green, filled in with a
few accents of strong colors. |
| Flowers: |
Hippeastrum, Phalaenopsis, Tulipa, Eryngium, Freesia,
Zantedeschia en rosa. |
Trends according EFSA (European Floral Suppliers Association)
For spring and summer of 2002 following trends are promoted.
Risky red
Most important and dominant risky color is red in different tints.
There are color accents with pink and purple, but also with white and
camel. The forms are mainly geometric and symmetric. The cube, circle and
triangle are most important. The materials are contrast between concrete,
shiny glaze, felt and colored glass.
Sophisticated fun
This trend is based on the years around 1970. The colors mainly are orange
and yellow. As sophisticated effect gold and white will be added. The
forms are based on symmetry, globes and triangles, geometric and with an
rhythm. It has a look to retro-decoration. Materials such as: dark wood, ceramic,
glass, plastics and copper tints and gold.
Inside gardening
In this simple trend natural green colors are essential. There are accents
with yellow and a strong green tone. Natural materials go together with
plastic and high shiny materials. Wit terrazzo and with transparent
fabrics. Use of simple dessins with stripes and color areas.
Sweet paradise
This trend has elegance and romantic feeling. It is a mix of flower
prints and color stripes. Straight modern forms with has as base pink,
violet, lime and olive green. Silver is a accent. Further on we see
colored glass, mother of pearl, beads, soft fabrics with change ant
and silk and also glass and porcelain. Old and new materials will be
mixed in the combination.
Click here for our link page trends
back to trends index
Last update of this page
23.05.2004
|