Trends 

Trends in Holland 2003

This page provides you with brief information about Dutch and some European trend forecasts for 2003 done by magazines and trend watchers. 

Flower Council of Holland

Flower council of Holland forecast following trends for 2003. Those trends are not specific and very detailed in explanation. They need your own translation to flower arrangements. Because it is very vague it is difficult to find a good trend feeling from it.  Mainlines see below. 

Spring 2003: Sweet Chrystal

A trend based on contrasts such as: straight and angular, quiet and intense, sweet and sharp, crystalline and en powdered, romantic and vibrant.
A new look to your self and the world around you. The challenge is another way of romanticism eventually with a sharp effect. The expectation is different as expected and even can be surrealistic. Use of contrasting effects.
Colours Contrasting colours, bleached pastels and use of fluorescent highlights.
Materials Materials in contrast, a strong contrast is allowed. Glass, Chrystal, cotton, dull plastic, paper.
Dessins Contrasting, flower patterns, angular shapes.
Design Contrasting.
Flower arrangements Use materials in your flower arrangements what have a strong contrast in shape, design and colour. The shape of the arrangement is not important. Design is compact or casual.
Flowers: Flowers in contrast, with different shapes. Tulipa, Limonium, Hippeastrum, dianthus, Gerbera, Narcissus, Rhododendron, Convallaria, Hyacinthus, Medinilla, Stephanotis.

Summer 2003: Precious Shields
  A trend with a fascination for nature. We create a personal paradise world with a safe feeling. Because of the emphasize of protection we use materials that will give the feeling of protection: spikes, shields, cactus, shells. As contrast we also use  the beauty of natural elements such as veins and marking of leaves. We look to butterflies and the beauty of flowers. There are contrasts between hard and soft materials. We also can use shiny metal materials. An exotic or domestic effect is important and above all they must find each other in the combination.
Colours Natural, exotic and domestic.
Materials Domestic and exotic, shiny metal or iridescent glass.
Dessins Natural.
Design Natural, exotic with beautiful markings on the foliage or sharp shapes. 
Flower arrangements Contrasting with surprising combinations and surprising colour effects. Elements of camouflage. Compact arrangements with grouping elements.
Flowers: Domestic and exotic, often in combination. Celosia, Anthurium, Alstroemeria, Lilium, Eryngium, Leucospermum, Aloe, Alocasia, Passiflora, Aphelandra, Celocia

Autumn 2003: Contained spaces 

  A trend with a feeling of retro. It is a look back to 1920, 1940 and 1950. We seek simplicity but must give quality and value to it. We can do this by clear order and the use of simple geometrical shapes. The element packaging can play a role in it.. Colours are warn and contrasting. They are arranged in a strict order. 
Colours Strict order of colours with a look to Russian art around 1920.
Materials Simple combinations.
Dessins Simple but in good harmony and order.
Design Retro years around 1920, 1940 and 1950, simple basic shapes.
Flower arrangements Simple and in good balance and order.
Flowers: Clear shapes. Dahlia, Gladiolus, Chrysanthemum, Hydrangea, Cordyline, Platycerium, Sansevieria, Crassula, Gerbera, Zamioculcas.

Winter 2003: Magic drama
  A trend which has many contrasts: light and dark, good and bad, dreamy and dramatic, mystic and spiritual, bewitched and magic.  
We look for a new idea and interpretation of reality. The reality is more strange than the fantasy or fiction. The world has many contrasts and we want to control it. We need dramatic colour combinations, decadent materials and decorative dessins.
Colours Dramatic combinations. Deep dark colours combined with white and broken whites. Elements of gold or silver.
Materials Contrasting with magic feeling.
Dessins Decorative dessins, dramatic, organic, delicate.
Design Contrasting, dramatic, surrealistic, decorative.
Flower arrangements Must have a magic feeling and a many contrasts. Decadent dramatic feeling. Shape of design not important.
Flowers: Contrasting shapes and colours. Tulipa, Zantedeschia, Rosa, Lilium, Anigozanthos, Ornithogalum, Begonia, Cryptanthus, Tradescantia, Cyclamen, Ficus.

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Last update of this page 23.05.2004