Column July 2003                       

Aad van Uffelen

 

Do you rembember them?

At the risk of being considered as a nostalgic person, I dare to ask you this question!
Do you remember them? The leading designers, the lights of floral art. The trendsetters, creative innovators of yesterday?

Who are the floral designers that helped the Dutch flower art to become this renowed?
I have been in floral business for 37 years now, so I know a few of them. But it will not come by itselff. You've got to go out, to see their work, to meet, to talk with them. To reed their books and see their exhibitions.

Every country has its leading people in the floral profession, those who innovate, that sets new standards of quality, creates and share knowledge. They are ordinary florists, teachers, authors, creative arrangers and designers. They are the inspirators, sometimes exentric, sometimes funny!

And yes, they grew old and even they die! The moment they do we forget them!


If you have a look at the current literature or just search the website of organisations involved, or put the question to an editor of a magazine, a deafening silence is what you usually get. They are not remembered any more!

The new generation flower designers and big shots do not know who the great pioneers of our profession were! Who were our nationa lchampions, who wrote the many books on flower arranging over the last 150 years? Whow were the inspiring teachers or eperienced jury members?

No, let us be serious, we are talking about the roots of our great profession! So, let us swallow our pride rally to the cause by answering the call of the profession and have our story resurface. You maight be pleasantly surpriced at what the shining examples of our profession have achieved in the past. We should restore the honour they so rightly deserve. Many of them even deserve a pothumous decoration. Let's learn from their vast experience and creative thinking of the subject les they be forgotten.